G.E.O. is a full service creative studio based in NY.
We offer strategic creative for projects big and small.
G.E.O. worked with Caraway to build the brand from scratch, from naming and visual identity, through photography and web. Caraway aims to be a brand that brings a balance of both health and design-mindedness into products for the home.
Our goal was not just to elevate the thoughtful product design but create a warm and friendly world in which Caraway fits not just for the home chef, but the home aesthete.
We worked to create a curation of colors that would compliment any type of home. From there, we built a branding system influenced by kitchen vernacular of both past and present.
G.E.O. created a world of imagery to cover every territory a brand like Caraway would require for launch: content that shows both the beautiful design of the sets and colorways, as well as the playful way they harmonize with your kitchen and life. We also created a series of videos displaying the many ingenious details of the cookware and storage.