G.E.O. worked with Caraway to build the brand from scratch, from naming and visual identity, through photography and web. Caraway aims to be a brand that brings a balance of both health and design-mindedness into products for the home.
Together with industrial design firm Box Clever, our goal was not just to elevate the thoughtful product design but to create a warm and friendly world in which Caraway fits not just for the home chef, but the home aesthete.
We worked to create a curation of colors that would compliment any type of home. From there, we built a branding system influenced by kitchen vernacular of both past and present.
G.E.O. created a world of imagery to cover every territory a brand like Caraway would require for launch: content that shows both the beautiful design of the sets and colorways, as well as the playful way they harmonize with your kitchen and life. We also created a series of videos displaying the many ingenious details of the cookware and storage.