Coterie designed the worlds highest-performing diaper for the most important job there is: parenting. Though their product was beloved, Coterie as a whole was lacking in humanity and soul, and so G.E.O. was brought in to fully refresh and bring new life to this baby care brand. 

We worked to build a new strategy, a unique and heartfelt voice, and a full rebrand from start to finish. We learned that parenting is full of surprises, like when you realize you love a diaper. 

Whoever invented the subscription model was obviously a parent, so our full redesign of the website had to be highly functional and hard working to make the experience as easy and delightful for busy parents as possible.