For over 5 years, Leon & Son has been one of New York City’s most beloved and respected wine retailers both in person and online. With mostly organic growth, the team came to us to help set them up for the next phase of their business: national expansion and a growing wine club with a refreshed brand, more clarified tone of voice and visual world to drive awareness.

Creative had to firmly establish what makes Leon & Son so special: at their core, they’re a neighbor with a selection that has been thoughtfully curated by a small group of sniffers and swirlers who believe in sharing what they love with their community. And strangers. And anyone else with an empty glass and an open mind.