Par en Par is a modern resort wear brand, thoughtfully designed for journeys both near and far. Defined by easy shapes and sustainable fabrics, each piece is consciously created with versatility in mind.
G.E.O. worked with founder Laura Choi to bring her global inspiration of elevated simplicity to life, across every touchpoint.
Because the name Par en Par roughly translates to mean “wide open,” the logo was inspired by found typography, and the secondary mark also delivered on the definition by representing an open door or window.
Art Direction follows the same strategy, never too polished or perfect, but warm and evocative. The result is a brand that’s as balanced and traveled and lovingly worn in as the garments soon will be.