G.E.O. is a full service creative studio based in NY.
We offer strategic creative for projects big and small.
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We worked closely with founder Babba Rivera to create a brand that reflected the rituals she grew up with, paired with a more bold and modern sensibility. G.E.O. worked to execute the full identity for Ceremonia, from branding to packaging and the visual language.
We created our own bespoke oil cloth patterns featuring active natural ingredients found in the products. The Ceremonia logo is always featured right side up and upside down, mimicking the use of exclamations in Spanish language. Another essential brand element is the equal weight of communication in both Spanish and English.
