Our latest collaboration with Figma: the 2025 brand merch campaign, launching at Config US and Config London.
We designed a collection of Figma merch—including apparel, accessories, and objects—rooted in the platform’s collaborative ethos. Drawing from early desktop publishing aesthetics, the visual language pairs bold illustration with plainspoken language.
From concept to execution, G.E.O. led design and art direction, and produced the full campaign—casting Figma employees and friends of the brand to bring the collection to life.
services: illustration, design, art direction, production
The results are in:
A bit of process, walking through early designs, leading to the final capsule collection.