Creativity. Positivity. A few art supplies.

This is the world of Happy Medium that G.E.O. set out to create alongside its founders Tayler & Rett Carraway. Established in 2020 in NYC, Happy Medium specializes in serious supplies for casual artists as well as classes for the creatively curious. They may occasionally suggest a beret. They do not ask that you have artistic ambition, but simply ambition to make and to be brave enough to be terrible.

The brand is the ultimate creative expression. Both referential and folky, imperfect and inspiring, mining from virtually every era of art imaginable with abandon. Our work spanned everything from brand identity, brand voice, packaging, art direction and web design.