Not just your neighborhood liquor store. Not just an online shop. Housebar is transforming the liquor space by reimagining retail, digital and product curation.

The result? A better shopping experience that’s curated and convenient, with a focus on making your night in effortless. Overall, our goal was to bring the energy and vibe of the best, most welcoming house party to the brand as a whole, throughout all touch points.

A large undertaking from the start, G.E.O. worked closely with the Housebar founders to build a brand from the ground up. First by naming the parent and sub-brands, to creating the visual identities, brand voice, content creation and packaging.

Spirits can be wonderfully complex. One Part is not. We worked with the team to create, name and brand Housebar’s proprietary brand of high-quality spirits meant for mixing, One Part.